Shopify Break Even After Ads & Fees Calculator
Find your break-even ROAS, break-even CPA, and the orders you need each month after COGS, shipping, Shopify fees, apps, and ad spend
Running Meta or Google ads to a Shopify store? This free shopify break even after ads fees calculator works out contribution margin per order after product cost, fulfillment, payment processing, Shopify’s third-party transaction fee, and a returns allowance. It then shows the highest cost per purchase you can afford, the ROAS you need just to break even, and how many orders a month cover your ad budget plus plan and app fees.
1 Order economics
2 Shopify plan & payment fees
3 Monthly ads & fixed costs
4 Results
FAQ
What is a good break-even ROAS for Shopify?
There is no universal number. At a 45% contribution margin you break even near 2.2× ROAS per order; at 25% margin you need 4×. Work out your own margin first, then judge the ads.
Should break-even include Shopify and app fees?
Per-order break-even (CPA and ROAS) uses variable costs only. Monthly break-even adds your plan, apps, and other fixed costs, which is why its ROAS target is higher.
Does Shopify Payments remove transaction fees?
It removes Shopify’s extra third-party transaction fee, but you still pay card processing (about 2.9% + $0.30 on Basic in the US).