Blog

Guides on AI, Shopify, and how I ship — with cover images on every post.

Shopify & Web

WordPress, Shopify, or Next.js? How I Pick the Stack

WordPress, Shopify, or Next.js? How I pick the stack for content vs commerce vs custom product — choose for the job, not the trend

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AI Tech

How I Scope an AI Automation Project (Five Numbers in the Proposal)

How I scope an AI automation project with five numbers in the proposal: tokens, volume, default model, extras, and the 3× demo cas

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Playbooks

Documentation I Wish I’d Written on Day One of a Build

Project documentation I wish I’d written on day one: decisions, credentials map, and the why-this-model note future-you needs when

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AI Tech

Building a RAG Pipeline on a Budget

How I build a budget RAG pipeline for document QA: chunking, refuse-when-empty, embedding refresh, and a cost ceiling — lessons fr

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Shopify & Web

Liquid Performance Myths I Still Hear on Calls

Shopify Liquid performance myths I still hear on calls: loops, sections, and what actually moves LCP versus what just feels heavy

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AI Tech

The Hidden Token Tax of Multi-Step Agents

Multi-step agents multiply input tokens on every tool loop. Cap steps, summarize history, and model the bill before you buy a rese

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Playbooks

The Weekly Review That Keeps Side Projects Alive

A one-hour weekly review for side projects: metrics, one ship, one cut — how products like MetaGrid and BulkFix survive client-hea

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AI Tech

Rate Limits, 429s, and Retries in Production

How I handle LLM rate limits, 429s, and retries in production: backoff, idempotency, and queues so a sale day does not melt the su

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Shopify & Web

Build vs Buy: Custom Shopify Feature or an App?

Shopify build vs buy for custom features: when an app’s recurring tax wins, when a small custom surface you own is cheaper and saf

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AI Tech

Evaluating AI Copy Before It Hits the Storefront

A practical rubric for evaluating AI product copy before it ships: claims, banned words, schema fields, and brand voice — without

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Playbooks

From Client Work to Products: MetaGrid, BulkFix, VisaChamp

How MetaGrid, BulkFix, and VisaChamp grew from client work: spot repeated pain, ship a thin tool, and do not wait for a platform—l

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AI Tech

What a Context Window Actually Means for Your Product

What an LLM context window means for your product: long PDFs, chat history tax, silent quality drop at the edges, and why RAG beat

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Shopify & Web

A Speed Budget for Shopify (Core Web Vitals Without the Theatre)

Set a Shopify speed budget for Core Web Vitals without the theatre: weight limits per template, what to cut before a new theme, an

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AI Tech

Multi-Model Routing: Cheap First, Expensive Only When Needed

Multi-model routing for LLMs: classify first, send easy work to cheap models, promote failures—and keep a cost ceiling on Shopify

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Shopify & Web

Headless Shopify: When Hydrogen Is Worth the Migration

When Shopify Hydrogen is worth a headless migration: theme ceiling vs cost, go/no-go checklist, and what merchants underestimate.

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